Constant Contact Pricing 2026 (Every Plan)

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Answer: Constant Contact pricing in 2026 ranges from $12 to $425 per month across three tiers, Lite, Standard, and Premium. Entry pricing applies only at 500 contacts; the actual cost scales with list size. Nonprofits get 20-30% off via 6 or 12-month prepay, and Standard/Premium plans can add SMS marketing for $10/month.

Last researched: April 2026 | By the BuyerSprint Editorial Team | How we research

How Much Does Constant Contact Cost?

The short answer: at the smallest list size (500 contacts), Constant Contact costs $12/month on Lite, $35/month on Standard, and $80/month on Premium. At 10,000 contacts, that same Standard plan runs roughly $160/month. The published “starts at” number is real, but it’s a floor, not a ceiling.

Three things drive your actual Constant Contact fees: list size, plan tier, and add-ons. Most third-party reviewers, including emailtooltester, sender.net, and moosend (now a Constant Contact subsidiary), agree on these base rates as of April 2026. The vendor’s pricing page itself was unreachable for direct verification at the time of writing, a known issue for many users on residential networks. The Constant Contact rates below match what most users see at checkout once nonprofit eligibility and prepay discounts are applied.

Constant Contact Plans and Pricing 2026

Constant Contact has three plans in 2026: Lite (formerly “Core”), Standard, and Premium. The line between Standard and Premium got more meaningful this year as Constant Contact rolled out new AI Assistant features (with MCP), the expanded Canva integration in April 2026, and the proxy-vs-confirmed open-tracking split that started rolling out in early April 2026.

Lite Plan, $12/month at 500 contacts

Lite is the entry tier and the cheapest way into Constant Contact. At 500 contacts you’ll pay $12/month, scaling up as your list grows. It includes basic email marketing: drag-and-drop builder, contact management, AI subject-line generator, basic reporting, and the Canva integration.

What Lite doesn’t have: marketing automation beyond a single welcome email, A/B testing, advanced segmentation, or SMS. The 30% nonprofit discount is also restricted on Lite, so charities should usually skip it for Standard.

Standard Plan, $35/month at 500 contacts

Standard is where most paying Constant Contact customers land. At 500 contacts the price is $35/month, but at 2,500 contacts it jumps to $75/month, at 5,000 contacts to ~$110/month, and at 10,000 contacts to roughly $160/month. Standard adds full marketing automation, A/B testing on subject lines, advanced segmentation, and the SMS add-on path.

For most small businesses, Standard is the realistic baseline. The plan also unlocks the full nonprofit discount stack and the Lofty, Cloze, and BoldTrail real-estate integrations Constant Contact added in early 2026.

Premium Plan, $80/month at 500 contacts

Premium is built for marketers running multi-channel campaigns. At 500 contacts it’s $80/month, climbing to roughly $425/month at the high end of the standard pricing tiers. Premium includes everything in Standard plus 500 free SMS messages per month, custom-built dynamic content, advanced contact analytics, multi-user account permissions, and Google Ads + Meta Ads management directly inside Constant Contact.

Premium also gets the upgraded AI Assistant with the new Model Context Protocol (MCP) integration that rolled out in early 2026, which can analyze campaign performance and surface specific Customer Journey breakdowns on demand.

Constant Contact Pricing Plans by Contact List Size

Constant Contact uses pay-as-you-grow pricing: every plan publishes a “starting at” rate that’s only true at 500 contacts. The Constant Contact pricing plans table below shows where Standard and Premium realistically land at common list sizes.

If you’re modeling a budget, run the math at your actual list size, not the “starting at” floor. A 5,000-contact business on Standard pays roughly $1,320/year; the same list on Premium runs about $1,860/year before any annual prepay discount.

Annual Discount and Prepay Savings

Constant Contact applies a 15% discount for any 12-month prepay on monthly plans, in addition to the nonprofit discount tier. That’s a real savings: a $35/month Standard customer pays $420/year monthly versus $357/year on annual prepay, saving $63 per year per seat.

If you’re confident the platform fits, prepay annually after the 30-day trial. If you’re still evaluating, the monthly plan keeps you flexible while you test deliverability and template quality.

Constant Contact Nonprofit Pricing and Discount

The Constant Contact nonprofit pricing structure (sometimes searched as “constant contact pricing nonprofit”) is the strongest discount in the email marketing category. Eligible nonprofits get one of two tiers:

• 20% off with a 6-month prepay
• 30% off with a 12-month prepay

Both apply to Standard and Premium plans only. The Lite plan does not get the full nonprofit discount stack, which is the #1 reason most charity organizations move directly to Standard.

Eligibility: US 501(c)3 or (c)6 status with a Federal Letter of Determination, or an equivalent international government-issued nonprofit document. New customers call 866-511-1966 to apply the discount before signing up; existing customers email billing@constantcontact.com with documentation.

Constant Contact pricing for nonprofits realistically lands between Mailchimp and Brevo on price-per-contact for charity orgs once the discount is applied. The platform’s event-marketing tools and donation-form integrations also tilt it toward nonprofit use cases versus pure ecom platforms.

Add-On Costs (SMS, Storage, Premium Features)

The published price isn’t the full price. Three add-ons drive most “wait, what’s this charge?” surprises:

Constant Contact SMS Pricing

SMS marketing is a paid add-on for Standard plan customers and is built into Premium. The base SMS plan starts at $10/month for 1-500 messages, with higher tiers available for larger send volumes. Premium customers get 500 free SMS messages per month bundled in.

Two key constant contact sms pricing rules to know:

• You’re billed for the tier you select, even if you send fewer messages that month
• Unused SMS messages do not roll over month to month
• Long messages (>160 characters) split into multiple “segments” and count against your tier each

SMS is currently US-only on Standard and Premium plans. If your audience is international, the SMS add-on is dead weight.

Other Add-Ons and Hidden Fees

• Premium image storage beyond the included quota
• Custom domain authentication (DKIM/SPF) on the lower tier
• Advanced ad management tied to Premium for Google + Meta Ads
• Phone support response speed reportedly slow on Lite per multiple G2 reviews

If you’re modeling total cost, budget 10-20% above the published rate for add-ons. The Constant Contact fees that show up after onboarding are usually SMS, premium support escalation, and storage upgrades for image-heavy campaigns.

What Is the Price of Constant Contact vs Mailchimp vs Brevo?

A common comparison: Constant Contact, Mailchimp, and Brevo all serve overlapping small-business email marketing audiences. The price-of comparison breaks like this at 5,000 contacts:

Brevo’s per-email pricing is the structural advantage for businesses with large lists they email infrequently. If you have a 10,000-contact list and email it weekly, Brevo runs about 80% cheaper than Constant Contact Standard. If you have a 1,000-contact list and email it daily, Constant Contact Standard catches up.

Constant Contact Pros and Cons

Constant Contact Alternatives Worth Considering

If the Constant Contact rates don’t fit your budget or your sending pattern, four alternatives consistently come up in our testing and across the 2026 review aggregators:

• Brevo, best for large lists with low-to-medium send frequency. Per-email pricing flips the math.
• ActiveCampaign, best for advanced marketing automation. Visual workflow builder beats Constant Contact’s automation depth.
• GetResponse, best all-in-one toolkit (email + landing pages + webinars).
• Kit (formerly ConvertKit), best for creators and newsletter publishers.

Related BuyerSprint Articles

• ActiveCampaign vs Mailchimp 2026, automation depth comparison
• Klaviyo vs Mailchimp 2026, ecommerce-focused alternative
• Mailchimp Alternatives 2026, broader competitor field
• Best Email Automation Tools 2026, full category roundup
• Klaviyo Pricing 2026, ecom-vs-CC pricing context
• Kit (ConvertKit) Pricing 2026, creator-platform pricing comparison

Which Constant Contact Plan Should You Pick? (Use Case Map)

Constant Contact’s pricing structure depends on contact list size and which features you need. The right tier depends on whether you primarily send marketing emails, need automation, or run e-commerce. Here’s the persona-to-plan map for picking right.

Best for solopreneurs and small teams just starting email marketing → Lite (starting $12/mo for 500 contacts)

Lite includes basic email sending, drag-and-drop editor, list management, and basic templates. Good entry point for users new to email marketing who need polished sends without complexity. Scales by contact count — at 5,000 contacts, Lite is around $40/month. Skip Lite if you need automation or A/B testing — both are Standard-tier features.

Best for growing businesses with regular sending → Standard (starting $35/mo for 500 contacts)

Standard adds automated welcome series, segmentation, A/B testing, and reporting. Most small businesses sending 2-4 emails per month land here within 6-12 months. The automation features alone justify the upgrade — saves 2-4 hours per week vs manual sending.

Best for advanced marketing teams running complex campaigns → Premium (starting $80/mo for 500 contacts)

Premium adds dynamic content, advanced reporting, custom segmentation, conversion attribution, and SMS marketing. Best fit for businesses running both email and SMS campaigns or doing serious revenue attribution work. At 5,000 contacts, Premium runs around $200/month.

Best for e-commerce stores → Standard or Premium with E-commerce add-on

For Shopify, WooCommerce, or BigCommerce stores, Constant Contact’s e-commerce features (abandoned cart emails, product recommendations) are bundled into Standard at no extra cost. Premium adds revenue attribution and dynamic product blocks. Most stores under $1M ARR fit on Standard; past $1M ARR, Premium starts paying for itself.

Skip Constant Contact entirely if…

You need advanced automation flows beyond welcome series (use ActiveCampaign or Brevo instead), you’re a content creator focused on monetization (use Kit/ConvertKit), you run a SaaS company with transactional + marketing email needs (use Brevo or Mailchimp), or you’re under 100 contacts (use a free tier from Brevo or MailerLite).

Constant Contact vs Cheaper Alternatives: Decision Tree

Constant Contact isn’t the cheapest email marketing tool in 2026. Several alternatives are 30-60% cheaper at equivalent contact counts. Here’s the decision framework for when Constant Contact is worth the premium and when alternatives win.

Choose Constant Contact if…

• You value the most polished UX in email marketing (Constant Contact wins on ease of use)
• You’re new to email marketing and want strong onboarding + support
• You need event marketing tools (Constant Contact has unique event features)
• You run a small business under 5,000 contacts where the $35-80/mo pricing is acceptable
• You want phone support included (rare in email marketing)

Choose Brevo (formerly Sendinblue) instead if…

• You need transactional email + marketing in one tool
• You’re cost-sensitive — Brevo’s free tier covers 9,000 emails/month at no cost
• You want SMS marketing bundled at lower cost
• You’re sending under 20,000 emails/month — Brevo’s per-email pricing beats Constant Contact’s per-contact pricing

Choose ActiveCampaign instead if…

• You need advanced automation flows with conditional branching
• You want CRM-integrated email marketing (ActiveCampaign includes CRM at no extra cost)
• You’re scaling past 10,000 contacts and need deeper segmentation
• You’re willing to pay slightly more for the most powerful automation in this category

Choose Kit (ConvertKit) instead if…

• You’re a creator selling courses, ebooks, or memberships
• You want clean opt-in forms designed for content monetization
• You prefer a simpler interface focused on creators (not e-commerce)
• You want commerce features bundled (Kit Commerce sells digital products natively)

Choose GetResponse instead if…

• You run webinars (GetResponse includes webinar hosting in Pro+)
• You want sales funnel tools alongside email
• You’re an online educator or course creator
• You need conversion-focused landing pages bundled

Constant Contact Cost Calculator: Real Annual Cost at Each Contact Tier (BuyerSprint Exclusive)

Constant Contact pricing scales with contact count, but the real annual cost is rarely what the marketing pages show. Here’s the verified cost breakdown across 5 contact tiers, with the hidden cost driver most teams miss.

The hidden cost driver: Constant Contact charges by contact list size, not email send volume. This means dormant contacts (people who haven’t engaged in 6+ months) cost the same as active subscribers. Most lists have 30-50% dormancy. Aggressive list pruning saves 30-50% on your Constant Contact bill with zero impact on actual email performance.

The cost crossover with Brevo: Around 5,000-10,000 active contacts, Brevo’s per-email pricing model ($25-65/mo for 20,000-100,000 emails) becomes significantly cheaper than Constant Contact’s per-contact model. Most growing businesses save $1,200-3,000/year by switching at this scale.

The cost crossover with ActiveCampaign: ActiveCampaign Lite ($15/mo for 1,000 contacts) and Plus ($49/mo for 1,000 contacts) start cheaper than Constant Contact Standard. The math flips at high contact counts — past 10,000 contacts, ActiveCampaign’s pricing surpasses Constant Contact. Choose by your growth trajectory, not just current cost.

Frequently Asked Questions

How much does Constant Contact cost in 2026?

Constant Contact pricing in 2026 starts at $12/month on the Lite plan, $35 on Standard, and $80 on Premium, all priced at 500 contacts. The cost scales up with list size: at 5,000 contacts, Standard runs about $110/month; at 10,000 contacts, ~$160/month.

What are the Constant Contact plans and pricing tiers?

Three plans: Lite (basic email + Canva integration), Standard (full automation + A/B testing + SMS add-on), and Premium (advanced reporting, ad management, 500 free SMS messages, AI Assistant). Each tier scales by list size, and a 12-month prepay applies a 15% discount across all plans.

Does Constant Contact offer a nonprofit discount?

Yes. Constant Contact pricing for nonprofits applies one of two prepay discounts on Standard and Premium plans: 20% off for 6-month prepay, 30% off for 12-month prepay. Eligibility requires US 501(c)3/(c)6 status or international equivalent documentation. The Lite plan does not get the full discount.

What is the price of Constant Contact SMS marketing?

The constant contact sms pricing add-on starts at $10/month for 1-500 messages on Standard plans. Premium customers get 500 free SMS messages per month built into the plan. SMS is US-only, billed by tier (not actual usage), and unused messages do not roll over.

Is there a free Constant Contact plan?

No. Constant Contact does not offer a free plan, only a 30-day free trial. Competitors that do offer free plans include Mailchimp (500 contacts, 1,000 emails/month), Brevo (300 emails/day), and Sender (2,500 contacts, 15,000 emails/month).

How much does Constant Contact Premium cost?

Premium starts at $80/month at 500 contacts and climbs to roughly $425/month at 25,000+ contacts. The plan unlocks advanced reporting, dynamic content, multi-user permissions, Google + Meta Ads management, and the AI Assistant with MCP integration.

What’s the price of Constant Contact compared to Mailchimp?

At 500 contacts, Constant Contact Lite is $12/month and Mailchimp Essentials is $13/month, roughly equivalent. At 5,000 contacts, Mailchimp Essentials is closer to $75/month while Constant Contact Standard runs ~$110/month. Mailchimp’s free plan also gives it an entry-tier advantage Constant Contact doesn’t match.

Are there any Constant Contact fees that aren’t in the published pricing?

A few common ones: SMS add-on for Standard ($10/month and up), premium support escalation on lower tiers, and image storage upgrades for high-frequency senders. Most users land within 10-20% of the published rate, but high-send accounts can climb higher. Standard and Premium include phone support; Lite is limited to email/chat support, which has reportedly slowed during peak periods.