Best Free CRM for Small Business 2026: 8 Truly Free Tools Tested
⚡ Quick Verdict
For most small businesses in 2026, the three best free CRMs are HubSpot Free (most polished, but capped at 1,000 contacts since Sept 2024), Bitrix24 (unlimited users and contacts, bound only by 5GB shared storage), and Zoho CRM (3 users / 5,000 records, the most balanced limits). Choose HubSpot if you want the cleanest interface and your team is two people. Pick Bitrix24 if you have more than three teammates. Pick Zoho if you want the longest free runway without storage anxiety.
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🎯 Answer Capsule
The best free CRM for small business in 2026 is HubSpot Free for a two-person team, Bitrix24 for a 5-15 person team needing unlimited seats, and Zoho CRM for the longest runway at three users or fewer. Brevo is the only free CRM bundled with email marketing; Attio is the most portable if you ever switch. Every other “free forever” option has a catch worth knowing before you commit your contact data.
How We Tested: What “Free Forever” Means
Search “best free CRM” and you get 15 vendors in a table with green checkmarks and a few crossed-out features. Almost every roundup treats those features as interchangeable. They are not. In 2026 the free-CRM market has split into two clear postures, and the difference is the single biggest factor in whether a free tier serves you for 18 months or quietly turns into a sales demo in five.
Posture A, freemium with a cliff. HubSpot, Capsule, EngageBay, and (to a lesser extent) Attio keep the free tier intentionally generous on surface features, pipelines, dashboards, deal tracking, but engineer a hard ceiling that a growing small business hits within six to twelve months. Usually it is a contact cap. Sometimes it is a user cap. The ceiling forces an upgrade to a paid tier that, for a tiny team, is often ten to a hundred times the monthly value of what you use. HubSpot’s September-2024 reduction from 1,000,000 free contacts to 1,000 is the canonical example of this posture, and it reset the reference price of “free CRM” for the entire 2026 market.
Posture B, forever free, feature-gated. Bitrix24, Zoho, Freshsales, and Brevo keep user counts and contact counts generous (or unlimited) but lock workflow automation, custom reporting, AI, and API access behind paid tiers. The free tier is structurally more honest for an SMB that needs pipeline + contacts + basic email logging at zero cost. The trade-off is that the lack of automation eventually becomes the upgrade trigger, typically around month nine to twelve, when the founder is hand-doing what should be a sequence.
We tested all eight tools below against three questions a feature-matrix can’t answer: How long does the free tier last for a typical SMB? What breaks first when you outgrow it? And how hard is it to leave with your data intact? Two of those answers, true free duration and what we call the Free-Tier Lock-In Score, appear as exclusive tables further down. They are the framing the rest of the SERP misses.
💡 The grandfathered HubSpot loophole
If you created a free HubSpot account before September 2024, your contact ceiling is still 1,000,000, not 1,000. The cap reduction applied only to new accounts. If you have an abandoned old free HubSpot somewhere, log back in before signing up fresh, the difference between 1M and 1,000 contacts is the difference between a CRM that lasts a decade and one that lasts a year.
Top 8 Free CRMs Ranked
1. HubSpot Free CRM
Ease of use: 9.5 / 10
Free-tier honesty: 7 / 10
Data portability: 7 / 10
Free-Tier Lock-In: 6 / 10
HubSpot Free is the SERP-dominant choice and, honestly, the best polished free CRM in 2026, if your team is two people. The interface is clean, the deal pipeline works out of the box, and the contact timeline (calls, emails, meetings) is the model the rest of the category copies. Free includes a shared inbox, basic reporting, email tracking for up to 200 notifications a month, and 2,000 marketing emails per month with HubSpot branding.
The catch is the September 2024 reset: new free accounts are capped at 1,000 contacts, 2 users, and 1 deal pipeline. Workflow automation, sequences, and custom reporting are entirely paid. For an SMB onboarding 50 contacts a month, free lasts about 20 months. At 150 a month, it lasts seven. After that the upgrade path jumps to Sales Hub Starter at around $15/user/month, manageable, but a real cliff.
💡 Free tier reality
Lock-in score: 6/10. Deleted-then-restored contacts still count toward your 1,000 cap (confirmed by HubSpot community threads), so the practical ceiling is lower. CSV export works for contacts and deals, but associations between them are not preserved on free, you rebuild relationships manually if you migrate.
2. Bitrix24
Ease of use: 7 / 10
Free-tier honesty: 9 / 10
Data portability: 6 / 10
Free-Tier Lock-In: 7 / 10
Bitrix24 has the most generous free tier in the category, full stop. Unlimited users. Unlimited contacts. Unlimited deals. The free plan even includes telephony, chat, video calls, a basic project management module, and a website builder. For a 5-15 person team that just needs a shared CRM, Bitrix24 is hard to argue against on price.
The honest catch sits in two places. First, the interface is dense, Bitrix24 packs an entire business operating system into the free plan, and the learning curve is real compared with HubSpot’s spare UI. Second, the actual ceiling is 5GB of storage shared across the entire organization. A team of five doing normal email + attachment + document work tends to fill that within six to twelve months. Storage, not contact count, is the de facto upgrade trigger. The App Marketplace and REST API moved to paid tiers in 2025, so integrations are limited to a fixed set.
💡 Free tier reality
Lock-in score: 7/10. CSV export works for contacts but deals exit as a separate file with no preserved associations. Attachments export per-deal, not in bulk. If you ever leave Bitrix24 after 12 months of normal use, plan a real day of rebuild work.
3. Zoho CRM
Ease of use: 8 / 10
Free-tier honesty: 9 / 10
Data portability: 8 / 10
Free-Tier Lock-In: 5 / 10
Zoho CRM’s free edition is the best balance in the category for teams of three or fewer. The May 2026 update confirms the free spec: 3 users, 5,000 records, 1GB storage, 50 emails per user per day (150 per organization per day). That record cap is tighter than HubSpot’s 1,000-contact cap when you count companies and deals separately, but the email allowance is genuinely useful for daily prospecting in a way HubSpot’s monthly figure isn’t.
The interface is more enterprise than HubSpot’s, Zoho is built to scale up into a 200-module business suite, but the core CRM module is responsive, mobile-first, and translates cleanly into the paid Standard tier when you outgrow free. Workflow automation, mass email, and the Zia AI assistant are paid only. Lead scoring, custom reports, and integrations beyond a fixed first-party list also gate behind paid.
💡 Free tier reality
Lock-in score: 5/10. CSV export covers every module. Relationship preservation is partial, Zoho exports per-module rather than as a graph, so you rebuild deal-to-contact links manually. The 4th-user trigger usually hits before the 5,000-record ceiling at typical SMB growth rates.
4. Brevo (CRM + Email Bundle)
Ease of use: 8 / 10
Free-tier honesty: 6 / 10
Data portability: 4 / 10
Free-Tier Lock-In: 8 / 10
Brevo is the only free CRM that ships bundled with a real email marketing platform, landing pages and popups moved to paid tiers in the October 2025 restructure, but the CRM module and the 300-emails-per-day allowance stayed on the free plan. For a marketing-led small business that would otherwise pay separately for HubSpot or Zoho and Mailchimp or Sender, Brevo collapses the stack into one login at no cost.
Read the email cap carefully though: 300 per day, not 9,000 per month. There’s no rollover. For a sales sequence sending to a list of 50 contacts daily, you hit the cap in under a week of actual use. Free deals and pipeline tracking are there, but the deal-export situation on free is the weakest in the category, you cannot bulk-export deal data from the free tier, only contacts.
Try Brevo Free
CRM + 300 emails/day bundled on one free plan. No credit card needed to start.
5. Freshsales
Ease of use: 8.5 / 10
Free-tier honesty: 7 / 10
Data portability: 8 / 10
Free-Tier Lock-In: 5 / 10
Freshsales (Freshworks) keeps a free Growth-Free tier with 3 users and 1,000 marketing contacts, plus a basic visual sales pipeline and built-in phone + email. The interface is the most modern of the budget-tier CRMs and the mobile app is excellent, for a small field team or a remote sales setup, Freshsales beats Zoho on day-one usability.
The 2026 gap between free and paid widened in May when Freshworks pushed generative-AI email drafting and auto-enrichment into the paid Freddy AI module. Free has no AI, no automation, no custom reports. At 50 new contacts a month, free lasts roughly 20 months before the contact ceiling forces a move; at 150 a month, about seven. Paid starts at the Pro tier, which is one of the steeper SMB upgrade jumps in the category.
💡 Free tier reality
Lock-in score: 5/10. CSV export works across all modules. Relationships export partially. If you upgrade, the Freddy AI features are genuinely useful, but the price gap from free to Pro is the largest in this lineup, budget for it before you migrate your data in.
6. Capsule CRM
Ease of use: 9 / 10
Free-tier honesty: 5 / 10
Data portability: 6 / 10
Free-Tier Lock-In: 5 / 10
Capsule is the cleanest, most minimal CRM in this group, a single screen of contacts, a single pipeline, a simple task list. For solopreneurs who hate enterprise software, it’s a relief. The free plan: 2 users, 250 contacts, 1 pipeline, 50MB of storage.
The honest problem is the 250-contact cap. For an SMB onboarding 50 new contacts a month, free Capsule lasts about five months. At 150 a month, six weeks. Functionally, free Capsule in 2026 is a trial, not a long-term option. Capsule also removed Zapier from the free tier in late 2025, so any automation pattern that involved Zapier is now paid-only, a quiet but meaningful downgrade if you discovered Capsule before that change.
💡 Free tier reality
Lock-in score: 5/10. Capsule’s CSV export is the cleanest of any free CRM tested, relationships are preserved if you upgrade or move out. The catch isn’t export, it’s runway. Treat free Capsule as a five-month evaluation, not a permanent home.
7. Streak
Ease of use: 9 / 10
Free-tier honesty: 8 / 10
Data portability: 5 / 10
Free-Tier Lock-In: 6 / 10
Streak is unique: it lives inside Gmail as a Chrome extension. There’s no separate app to switch to, no second login, no “where did I track that conversation” problem. Free includes 500 contacts, basic pipelines, mail merge for 50 emails per day, and email tracking. For a freelancer or two-person agency whose entire sales motion happens in email, Streak is the lowest-friction CRM in the category.
The constraint is the constraint: if your CRM has to live anywhere but Gmail, a CRM for someone using Outlook, a CRM that also tracks SMS or WhatsApp, a CRM your sales rep on the phone all day will use, Streak doesn’t fit. The free tier is genuinely usable, but the personal-only restriction (no team sharing on free) means it’s effectively a solo-CRM.
8. Attio
Ease of use: 8.5 / 10
Free-tier honesty: 8 / 10
Data portability: 10 / 10
Free-Tier Lock-In: 3 / 10
Attio is the newest entrant on this list and the only one designed around portability as a first-class feature. The free tier gives you 1,000 records, three users, and roughly 250 AI credits per month. The interface is Notion-grade clean, the data model is genuinely relational (contacts, companies, deals, lists, anything you create), and the export gives you CSV plus JSON with relationships intact. That last part is why Attio scores the best Lock-In rating in this roundup at 3/10.
The honest catch: the effective ceiling on free isn’t records, it’s AI credits. Active use of auto-enrichment or AI drafting blows through the 250-credit monthly budget before you hit the 1,000-record cap. For founders who want to build a CRM their own way, Attio is the smartest pick on this list. For sales reps who want a deal pipeline that just works on day one, Attio’s flexibility is overhead, HubSpot is a faster start.
Free CRM with Email Marketing Built In
Brevo bundles a free CRM, transactional email, and SMS in one bill — the only “free forever” option in our test that doesn’t force you onto a separate marketing tool. Generous send limits and no seat cap.
BuyerSprint Exclusive: True Free Duration Table
Most roundups list the contact cap. Almost none of them tell you what that cap means in months of actual SMB use. We calibrated each free tier against two typical contact-growth rates, 50 new contacts a month (light prospecting, founder-led) and 150 a month (an active two-person sales team). The result is below. It’s the single most useful frame for picking a free CRM in 2026.
| CRM | Hard ceiling that hits first | At 50 new contacts/month, free runs out in… | At 150/month, free runs out in… |
|---|---|---|---|
| HubSpot (post-Sept 2024) | 1,000 contacts | ~20 months | ~7 months |
| Capsule | 250 contacts | ~5 months | ~1.5 months |
| EngageBay | 250 contacts | ~5 months | ~1.5 months |
| Zoho | 5,000 records (4th-user trigger usually first) | ~100 months, or 4th user first | ~33 months, or 4th user first |
| Bitrix24 | 5GB shared storage | ~6-12 months (storage-bound, not contact-bound) | Same, storage-bound |
| Freshsales | 1,000 marketing contacts | ~20 months | ~7 months |
| Brevo | 300 emails/day cap | Email-bound: hits in <10 active contacts if running daily sends | Same, email-bound |
| Attio | 1,000 records or AI-credit cap | ~20 months / AI cap first | ~7 months / AI cap first |
Three things jump out. Capsule and EngageBay are functionally five-month trials for any SMB doing real outbound, calling them “free forever” is technically true but misleading. HubSpot, Freshsales, and Attio give you 7-20 months of real runway, long enough to decide if the paid version is worth it. Bitrix24 and Zoho are bound by something other than contact count (storage and seat respectively), which makes them stronger fits for teams that won’t grow past three users.
BuyerSprint Exclusive: Free-Tier Lock-In Score (0-10)
The second question no flat roundup answers: how hard is it to leave? Free CRMs all let you export, but “export” hides a wide range. Some give you a graph-style file with every relationship intact. Some give you a flat list of contact names with no deal associations and no attachments. We scored each free tier on three dimensions: data-export completeness, relational preservation (do contact-deal-company links survive?), and attachment portability (do file uploads come with you?). Lower scores are better, they mean leaving is easier.
| CRM | Data export | Relational preservation | Attachment export | Lock-In Score |
|---|---|---|---|---|
| Attio | CSV + JSON | Good (graph-style) | Manual | 3/10 |
| Capsule | CSV contacts | Good (relations preserved) | API only (paid) | 5/10 |
| Zoho | CSV all modules | Partial | Manual only | 5/10 |
| Freshsales | CSV all modules | Partial | Manual only | 5/10 |
| HubSpot | CSV contacts/deals | Partial (no associations on free) | Manual only | 6/10 |
| Streak | CSV pipeline export | Limited (Gmail-bound) | Gmail attachments only | 6/10 |
| Bitrix24 | CSV contacts | Poor (deals separate file) | Per-deal only | 7/10 |
| Brevo | CSV contacts | Limited (no deal export on free) | None on free | 8/10 |
| EngageBay | CSV contacts | Poor | None | 8/10 |
Attio scores the best lock-in rating in the category, the graph-style export means deal-to-contact and contact-to-company relationships survive the trip out. Brevo and EngageBay score the worst, leaving means rebuilding deal pipelines by hand because the free tier doesn’t export deal data at all. If long-term flexibility matters more than day-one polish, Attio is the smarter free pick than HubSpot.
Best Free CRM by SMB Type
No free CRM is best for every small business. The right pick depends on team size, sales motion, and whether you also need email marketing.
Solopreneur (1 user)
Kit or HubSpot Free. If you’re a creator or solo consultant whose business runs on email-to-audience rather than deal pipelines, Kit’s free plan (10,000 subscribers, basic broadcast email, landing pages) is a better fit than a traditional CRM. If you’re a solo sales-led founder running a service business, HubSpot Free is the cleanest place to start.
Kit Free for Creators
10,000 subscribers free. Audience-first, not deal-pipeline-first, the right shape for creator-led businesses.
2-5 person team
Zoho Free if you’ll stay under three users for at least a year, the 5,000-record cap gives genuine runway. Bitrix24 if you already know you’ll add a fourth or fifth user soon and would rather pay nothing than deal with Zoho’s user cap.
5-15 person team
Brevo if you also need email marketing and don’t mind the 300/day cap. Freshsales if you need a polished mobile app for field reps. Both handle this team size on free; the choice is about which constraint you can tolerate.
Sales-focused team
HubSpot Free for the cleanest pipeline experience, then transition to a Pipedrive trial when you outgrow it. Pipedrive isn’t free, but it’s the most natural step up from HubSpot Free for a sales-led team that wants a no-fluff CRM. Or stay free longer with Freshsales if budget is the binding constraint.
Marketing-focused team
Brevo, hands down. It’s the only free CRM bundled with a real email marketing platform, no second tool to wire up, no Zapier middleware, no double payment. The 300-emails-per-day cap is the real ceiling, but for a small business doing roughly 1,500 marketing sends a week, it’s enough.
When Free Isn’t Enough (Upgrade Decision Points)
Free CRMs end in one of three predictable ways. Knowing which one is coming for you is the difference between a planned upgrade and an emergency migration.
Trigger 1: You hit the contact or record cap. The most common ending. Your sales team grows, your list grows, and one day you can’t add another contact. If this is what hits first, ask whether you should upgrade in place (paying the vendor) or switch to a more generous free tier (no upgrade, just a different free home). Migration from HubSpot Free to Bitrix24 Free is a common 2026 move precisely because Bitrix24 doesn’t have a contact ceiling. The honest test: if your upgrade cost is more than $30/user/month and you don’t need automation, switch instead of upgrade.
Trigger 2: You hit a feature wall. You need workflow automation, custom reports, AI drafting, or API access. Every free tier withholds at least one of these. Upgrading in place is usually the right call here, switching CRMs takes 20-40 hours of real work and rarely pays back unless the upgrade cost is genuinely prohibitive.
Trigger 3: You hit a storage or email cap. Bitrix24’s 5GB and Brevo’s 300/day fit here. Storage upgrades are usually cheap. Email-cap upgrades are usually expensive. Storage triggers an in-place upgrade; email triggers a real evaluation of whether your CRM should also be your email tool.
A useful gut check: free CRMs are the right call when your monthly CRM-tool budget is zero and you’re still validating your sales motion. They are the wrong call when you’re past 10 deals a month and the manual work of running sequences and reports by hand exceeds the cost of automation. The honest break-even is usually around month 9-12 of real use.
Best Free CRM for Startups
Startups have a different free-CRM problem than established small businesses. The contact list grows fast, sometimes hundreds a month from a single launch or PR moment, and the user count grows just as fast as you hire. The free tiers that work for a steady small business often break under startup growth in three months.
For pre-seed and seed-stage startups, the best free CRM in 2026 is Attio. The graph-style data model handles the messy “this person is connected to that company is connected to this round” reality of startup pipelines better than any traditional CRM, and the portability score means if you raise and need to upgrade to a more powerful CRM, you can leave without losing relationships. The AI credits are useful for enriching investor and prospect lists. The 1,000-record cap is enough to track every meaningful conversation through Series A.
For Series A startups already in growth mode, free CRMs are usually the wrong category, you’ve outgrown them. The exception is Bitrix24, which can plausibly carry a 10-person startup team to Series B on the free plan as long as storage doesn’t blow up. The startup-specific catch is the 5GB cap: a Series A team sharing decks, contracts, and call recordings tends to fill it in three to four months. Plan for the upgrade.
Free vs Paid CRM: Where the Lines Get Drawn
The single most common question we get is “when do I need to pay?” The answer isn’t about features or scale, it’s about which of three specific gaps starts costing you real money.
| Capability | Available on free? | When it starts to matter |
|---|---|---|
| Contact + deal tracking | Yes, every CRM | Day one |
| Email logging + tracking | Yes, most | Month 1-3 |
| Mobile app | Yes, most | If you have field reps |
| Custom fields / pipelines | Limited on free | Month 3-6 |
| Workflow automation | No, paid only | Month 6-9, biggest single trigger |
| Sequences / cadence emails | No, paid only | Month 6-12 if doing real outbound |
| Custom reports / dashboards | Limited on free | Month 6-12 |
| AI drafting / enrichment | Mostly paid (Attio partial) | Optional in 2026; will be standard by 2027 |
| API access | Mostly paid | Only if integrating with custom tools |
| Phone + dialer | Limited free (Bitrix24, Freshsales) | If inbound/outbound calls drive deals |
The single best predictor of whether you should pay is the workflow-automation question: are you manually doing things a sequence could do? If yes, the math almost always favors paying. If no, free is genuinely fine. The second-best predictor is the team-size question, every free tier breaks at some user count between 2 and 5. Map your hiring plan against the cap before you commit.
Decision Tree: Which Free CRM Should YOU Pick?
A short branching decision flow based on the questions that matter most:
Are you a solo creator or consultant?
- Yes, creator-economy → Kit Free
- Yes, sales-led solo → HubSpot Free
- Yes, Gmail-only → Streak Free
Are you a 2-3 person team?
- Want longest runway, won’t grow past 3 → Zoho Free
- Need email marketing bundled → Brevo Free
- Want the cleanest deal pipeline → HubSpot Free
- Want a modern data model and portability → Attio Free
Are you a 4+ person team?
- Need unlimited users at zero cost → Bitrix24 Free
- Need mobile-first field sales → Freshsales Free
- Need email marketing too → Brevo Free
Do you already know you’ll upgrade within 6 months?
- Start on HubSpot Free, the upgrade path is the smoothest in the category
- Or pay from day one for a tool sized to where you’ll be in a year (see our broader SMB CRM roundup)
If your honest answer is “I’m not sure how big my team will be in 12 months,” start with Bitrix24. The unlimited user count means you can’t outgrow it on seats, and 5GB of storage gives you 6-12 months of runway to learn what you need before committing.
Outgrew Free? Pipedrive is the Easiest Upgrade
When a free-tier ceiling stops being a ceiling and starts being a daily problem, Pipedrive’s paid plans start at $14/user and ship a working pipeline in under two days. 14-day trial, no card required.
Frequently Asked Questions
What’s the catch with free CRMs?
There’s always one. Either the free tier is engineered with a hard cliff, a contact cap or user cap that forces you to upgrade within 6-12 months, or the tier keeps user and contact counts generous but locks workflow automation, custom reports, AI, and API access behind paid tiers. The cliff is faster (HubSpot, Capsule, EngageBay). The feature-gate is slower (Bitrix24, Zoho, Freshsales, Brevo). Neither is “free forever” in the literal sense for a growing small business.
When do small businesses outgrow free CRMs?
For most SMBs, between month nine and month twelve of real use. The trigger varies, sometimes it’s hitting the contact cap, sometimes it’s the lack of automation, sometimes it’s a new team hire that breaks the user limit. Independent practitioner analyses (Nutshell, Close, MO Agency) converge on the 6-12 month window across multiple free CRMs. If you’re past month 12 and still on free without pain, your sales motion probably doesn’t yet need the features a paid tier adds.
Are there truly free CRMs, or are they all freemium?
Every free CRM in this roundup is freemium, meaning the vendor expects some percentage of free users to upgrade. The honest distinction is between freemium-with-a-cliff (HubSpot, Capsule, EngageBay) and freemium-with-feature-gates (Bitrix24, Zoho, Freshsales, Brevo). Bitrix24 and Zoho come closest to “truly free” in that contact counts and user counts are generous, but no CRM in this category is a charitable donation. The vendor wants you to pay eventually.
Free CRM vs Google Sheets: when is each enough?
Google Sheets is enough up to about 50 active contacts and one or two users, the moment you need shared inbox-level tracking, automated email logging, or a deal pipeline that doesn’t get manually maintained, a free CRM beats a spreadsheet. The trade-off: Sheets has zero learning curve and zero migration risk. A free CRM has a half-day setup cost and a real risk of lock-in if you don’t export carefully when leaving. Below 50 contacts, the spreadsheet still wins on simplicity. Above 50, a free CRM pays back the setup time in weeks.
How long can a small business stay on a free CRM?
Depends on the CRM and your growth rate. At 50 new contacts a month: HubSpot Free runs about 20 months, Zoho Free comfortably 50+ months (capped by 4th-user trigger), Bitrix24 around 6-12 months (storage-bound), Capsule about 5 months. At 150 new contacts a month, every “20 months” number above drops to roughly 7. See the True Free Duration table above for the full breakdown, it’s the single most useful frame for picking a free CRM that lasts.
Which free CRM has the most contacts allowed?
Bitrix24, which has no contact ceiling on free, only a 5GB shared-storage ceiling. Zoho’s 5,000 records is the next most generous. Freshsales and HubSpot tie at 1,000. Capsule and EngageBay are tightest at 250. If raw contact capacity is your top filter, Bitrix24 wins. If you also want a polished interface, Zoho is the better trade-off.
Is HubSpot’s free CRM free forever?
Technically yes, HubSpot Free has no time limit. Practically, it’s free until you hit one of three caps: 1,000 contacts (new accounts since September 2024), 2 users, or 1 deal pipeline. For most growing SMBs, one of those hits within 6-20 months. After that, the upgrade to Sales Hub Starter or Marketing Hub Starter is the path forward at around $15/user/month. Special case: if you created a free HubSpot account before September 2024, your contact cap is still 1,000,000, the reduction applied only to new accounts. Log into any old account before signing up fresh.
Best free CRM for a 2-person team?
HubSpot Free for the cleanest interface and the most natural upgrade path if you grow. Zoho Free if you want longer runway and don’t mind a denser interface. Brevo if you also need email marketing bundled in. The 2-user cap on HubSpot and Capsule means you’ll add a third teammate someday and have to switch or upgrade; the 3-user free Zoho gives you one more hire of headroom before that decision.
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